Editorial Policy

How we choose topics

We prioritize questions real pet owners search for — starting with common behaviour questions, food-safety questions, and the practical basics of bringing home a new puppy or kitten. As the site grows, topic priority is informed by which pages and clusters readers actually find and use.

How we source information

For behaviour and general care content, we prioritize veterinary schools, national veterinary and animal-welfare organizations (for example AVMA, AAHA, ASPCA, RSPCA, Cornell’s veterinary colleges, AAFP, and International Cat Care), and board-certified veterinary behaviourist publications. For food-safety and toxicity content, we prioritize animal poison-control organizations and veterinary toxicology references over general lifestyle or blog content. We do not use unattributed SEO blog content as a factual source, and we do not use one single source when better corroboration is available.

What we don’t do

• We do not publish a page until it can be supported by real, checkable sources.
• We do not invent authors, veterinarians, reviewers, credentials, or testimonials.
• We do not build diagnostic tools, symptom checkers, or dosage/toxicity calculators — this site explains general information; it does not replace an actual veterinary examination.
• We do not create near-duplicate pages by swapping a word (for example, dog → cat) without independently checking the facts for that species.

Medically and behaviourally sensitive content

Articles that touch on health, nutrition, toxicity, or situations where a medical cause is possible visibly list their sources on the page itself, not only in hidden metadata, and are written to point readers toward a veterinarian rather than toward a diagnosis.

Updates

Articles show a published date and, where they have been revised, a last-updated date. See our Corrections Policy for how we handle mistakes.